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Paul Wilde
Paul Wilde
Director de contas at MullenLowe UK
London, Reino Unido
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TituloUnderground
Agência
Campanha Clever Choice
Anunciante Calor Gas
Marca Calor Gas
Data da primeira Transmissão/Publicação 2017 / 9
Sector Empresarial Outros
História TwitterFacebookPinterestLinkedinGoogle Plus

Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings.

The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology.

The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other).
Tipo de Mídia Televisão
Comprimento
Agency
Pós-produção
Som
Produtora
Agência de Mídia
Produtor
Director de fotografia
Produtor executivo
Realizador
Account Manager
Account Team Lead
Director criativo
Designer
Produtor da agência
Equipa criativa
Equipa criativa
Account Team Lead
Account Manager
Produtor da agência
Produtor da agência
Account Manager
Realizador
Director executivo criativo
Director de arte
Director criativo
Account Manager
Brand Strategy Director
Chief Creative Officer
Planeador estratégico
Produtor da agência
Editor
Retocador digital
Pós produção Unit Media
Produtora
Pós produção
RTVC

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