Allied Irish Bank - "Clean Cuts (120s)"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

7217

Titulo	Clean Cuts (120s)
Agência	Rothco, part of Accenture Song
Campanha	Clean Cuts
Anunciante	Allied Irish Bank
Marca	Allied Irish Bank
Data da primeira Transmissão/Publicação	2015 / 10
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	Taking a normal Chiswick dry cleaners and installing hidden cameras, Rothco and AIB decided to give consumers something to think about by adding another dimension to the business - a fresh meat butchers counter. Transforming the shop overnight, the new meaty laundry service was aptly renamed ‘Clean Cuts’. Shocked, confused and bemused customers were quite expectedly baffled when they arrived the next day to pick up their dry cleaning, only to be met by a butcher selling sausages and steaks alongside their shirts.
Filosofia	Shake up the business sector and show Owner Managed Businesses just how important a specialist bank with focussed initiatives can be for their business.
Tipo de Mídia	Televisão
Comprimento	124 seconds
Trilha sonora	Tuba Tutu
Produtor da agência	Al Byrnes
Director de arte	Rob Murray
Director de arte	Jonathan Cullen
Director de arte	Barry Smyth
Redator	Jody Ronaldson
Managing Diretor	Richard Carr
Account Manager	Lauren McNinney
Estrategista	Casey Smyth
Estrategista	Patrick Ronaldson
Digital Strategy	Kathleen Healy
Digital Strategy	Daniel Coss
Digital Strategy	Claire O
Produtora	RAIC Productions
Realizador	Stu Teehan
Producer	Michael O'Connell
Producer	Dave Davin
Música	David Tobin
Pós produção	RAIC Productions