|Campanha||Survival of the Grittiest|
|História||To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.|
|Tipo de Mídia||Case Study|
|Chief Creative Officer||Rob Doubal|
|Chief Creative Officer||Laurence Thomson|
|Director criativo||Sanjiv Mistry|
|Director criativo||Jamie Mietz|
|Integrated Creative Director||Chad Warner|
|Director de arte||Jacob Bjordal|
|Director de arte||Jamie Mietz|
|Supervisor de arte||Michael Thomason|
|Project Manager||Clare Mann|
|Produtor executivo||Tom McLoughlin|
|Diretor dos Negócios||Sailesh Jani|
|Director de contas||AJ Coyne|
|Account Manager||Charlotte Habin|
|Executivo de contas||Charlotte Walters|
|Studio Manager||Ellis Faint|
|Print Producer||Liam White|
|Sound Engineer||Tim Sutton|
|Sound Engineer||Chris Gilbert|
|Agência de Mídia||EMT|
|Head of Integrated Production||Sergio Lopez|
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