André Marques
Chief Creative Officer at WMcCann
Brasil
TituloPin Tabs
Agência
Campanha Pin Tabs
Anunciante Coca-Cola Company
Marca Coca-Cola No Sugar
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Bebidas carbonadas
Legenda Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame
História For the first time, the pop tabs of the cans become a media and bring ready to use pins.
Filosofia For the first time, the Coca-Cola cans bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are.
Problema In partnership with Marvel Studios, the Pin Tabs features Avengers: Endgame Pins.
Resultado The cans with the pins sold out in just half an hour in the brand’s e-commerce, loja.cocacola.com.br.
Tipo de Mídia Packaging Design
Comprimento
Trilha sonora Supersonica
Chief Creative Officer
CCO
COO
Executive VP
Creative Director
Creative Director
Creative Director
Art Director
Copywriter

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