Titulo | Quit Cable |
Agência | BBDO New York |
Campanha | More For Your Thing |
Anunciante | AT&T Inc. |
Marca | AT&T |
Data da primeira Transmissão/Publicação | 2018 / 10 |
Sector Empresarial | Eletrodomésticos e áudio-visual |
História | The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DirecTV. Multiple executions in the campaign focus on the advantages of switching to DirecTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising will run through the end of the year. The work was created by BBDO out of its newly established LA-based operation. The media agency is Hearts & Science. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Chief Creative Officer | David Lubars |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Group Executive Producer | Diane Hill |
Managing Diretor | Doug Walker |
Editor | Damion Clayton |
Director executivo criativo | Frank Dattalo |
Producer | Angela Narloch |
Produtor executivo | Angela Narloch |
Director criativo | David Cuccinello |
Director criativo | David Cuccinello |
Telecine Artist | Dave Hussey |
Director executivo criativo | Matt MacDonald |
Conform Artists | Justin Blaustein |
Director criativo | David Povill |
Director criativo | David Povill |
Music, Sound Design / Audio Finishing | Barking Owl |
Senior Director | Stacia Parseghian |
Senior Directors | Stacia Parseghian |
Director de contas | Heather Livengood |
Producer | Denice Hutton |
Chief Strategy Officer | Crystal Rix |
Produtor executivo | Rana Martin |
Producer | Ashley Benton |
Conform Artists | Cathy Shaw |
Assistant Editor | Mike Spagnoli |
Redator | Junior Copywriter |
Compositor | Morgan Johnson |
Director de fotografia | Ben Kitchens |
Producer | Natasha Uppal |
Produtor executivo | Sue Crain |
Redator | Elaine Kelch |
Director de arte | Jono Moore |
Producer | Victoria Wills |
Director de contas | Andrea Bass |
Assistant Account Director | Leah Pozin |
Assistant Account Executive | Leah Pozin |
Group Executive Producer | Julie Colins |
Integrated Strategy | Kayla Green |
Senior Directors | David McKenzie |
Client Services Manager | Jennifer Kohler |
Realizador | Stephan Malik |
Produtor de linha | Leonard Walsh |
Producer | Rebecca Park |
Empresa de produção | Rock Paper Scissors |
Telecine | Company 3 |
Post / Graphics | Brand New School |
Produtora | Primary Elements |