Rana Martin
Produtor executivo at Duotone Audio Group
New York, Estados Unidos
TituloQuit Cable
Agência
Campanha More For Your Thing
Anunciante AT&T Inc.
Marca AT&T
Data da primeira Transmissão/Publicação 2018 / 10
Sector Empresarial Eletrodomésticos e áudio-visual
História The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DirecTV. Multiple executions in the campaign focus on the advantages of switching to DirecTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year.

The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising will run through the end of the year.

The work was created by BBDO out of its newly established LA-based operation. The media agency is Hearts & Science.
Tipo de Mídia Televisão e Cinema
Comprimento
Chief Creative Officer
Worldwide Chief Creative Officer
Chief Creative Officer
Group Executive Producer
Managing Diretor
Editor
Director executivo criativo
Producer
Produtor executivo
Director criativo
Director criativo
Telecine Artist
Director executivo criativo
Conform Artists
Director criativo
Director criativo
Music, Sound Design / Audio Finishing
Senior Director
Senior Directors
Director de contas
Producer
Chief Strategy Officer
Produtor executivo
Producer
Conform Artists
Assistant Editor
Redator Junior Copywriter
Compositor
Director de fotografia
Producer
Produtor executivo
Redator
Director de arte
Producer
Director de contas
Assistant Account Director
Assistant Account Executive
Group Executive Producer
Integrated Strategy
Senior Directors
Client Services Manager
Realizador
Produtor de linha
Producer
Empresa de produção
Telecine
Post / Graphics
Produtora

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