Vanessa Zanchi
Business Architect at People Ideas & Culture
New York, Estados Unidos
TituloWyndham Rewards
Agência
Campanha Wyndham Rewards
Anunciante Wyndham Worldwide Corporation
Marca Wyndham Rewards
Data da primeira Transmissão/Publicação
Sector Empresarial Hotéis e resorts
Legenda You've Earned This
História THE CHALLENGE
How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? 
THE BELIEF
After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve.
THE IDEA
Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes. 
 
Tipo de Mídia Case Study
Comprimento
Mais Informações
Produtora
Director executivo criativo
Director executivo criativo
Director de arte Carter Storozynski
Director de arte
Director de arte
Director de arte
Director de arte
Redator
Redator
Redator
Redator
Realizador
Realizador
Director de fotografia
Guarda-roupa/estilista
Produtor
Produtor executivo
Account Manager
Editor
Diretor de Estratégia
Project Manager
Associate Producer

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