|Titulo||Wyndham Rewards - Manifesto|
|Agência||People Ideas & Culture|
|Anunciante||Wyndham Worldwide Corporation|
|Data da primeira Transmissão/Publicação|
|Legenda||You've earned this|
|História||Introducing the Wyndham Rewards Wyzard...|
|Filosofia||The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now.|
|Problema|| People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points.|
The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners.
|Tipo de Mídia||Viral|
|Produtora||CY&N by PI&C|
|Director executivo criativo||Domenico Vitale|
|Director executivo criativo||Doug Raboy|
|Produtor executivo||Mike Paletta|
|Account Manager||Vanessa Zanchi|
|Production Assistant||Fanny Vasseur|
|Diretor de Estratégia||Enrico Gatti|
|Project Manager||Melissa Cordaro|
|Associate Producer||Will Utley|
|Director de arte||Emilie Olsson|
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