Vanessa Zanchi
Business Architect at People Ideas & Culture
New York, Estados Unidos
TituloWyndham Rewards - Manifesto
Campanha Wyndham Rewards
Anunciante Wyndham Worldwide Corporation
Marca Wyndham Rewards
Data da primeira Transmissão/Publicação
Legenda You've earned this
História Introducing the Wyndham Rewards Wyzard...
Filosofia The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now. 
Problema People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points.
The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners. 
Tipo de Mídia Viral
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Director executivo criativo
Director executivo criativo
Produtor executivo
Account Manager
Production Assistant
Diretor de Estratégia
Project Manager
Associate Producer
Director de arte

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