Titulo | Wyndham Rewards - Manifesto |
Agência | People Ideas & Culture |
Campanha | Wyndham Rewards |
Anunciante | Wyndham Worldwide Corporation |
Marca | Wyndham Rewards |
Data da primeira Transmissão/Publicação | 2015 |
Legenda | You've earned this |
História | Introducing the Wyndham Rewards Wyzard... |
Filosofia | The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now. |
Problema | People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | www.wyndhamrewards.com/ |
Produtora | CY&N by PI&C |
Director executivo criativo | Domenico Vitale |
Director executivo criativo | Doug Raboy |
Guarda-roupa/estilista | Mr. Gammon |
Produtor executivo | Mike Paletta |
Account Manager | Vanessa Zanchi |
Editor | Travis Gorzelsky |
Production Assistant | Fanny Vasseur |
Diretor de Estratégia | Enrico Gatti |
Project Manager | Melissa Cordaro |
Associate Producer | Will Utley |
Director de arte | Emilie Olsson |
Realizador | Jill Greenberg |