Titulo | Unforgettable Stories - Trailer |
Agência | People Ideas & Culture |
Campanha | Unforgettable Stories |
Anunciante | Waldorf Astoria Hotels & Resorts |
Marca | Hilton Worldwide - Waldorf Astoria Hotels & Resorts |
Data da primeira Transmissão/Publicação | 2014 |
Sector Empresarial | Hotéis e resorts |
Legenda | Unforgettable |
Filosofia | Experience Unforgettable at Waldorf Astoria. We used a series of content pieces and social activations to capture and bring to life the fulfilling personal stories behind those authentic, rich and valuable experiences that only a Waldorf Astoria hotel or resort enables, which have the power to transform your stay into a once-in-a-lifetime unforgettable memory. |
Resultado | 21 Mini-documentaries, 6 Cities, 3 Continents, 1M+ views on YouTube alone (+6500% YoY), +14.5% Facebook fans YoY, +90% Twitter followers YoY, And thousands of conversions to .com |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | http://waldorfastoria3.hilton.com/en/index.html |
Produtora | CY&N by PI&C |
Director executivo criativo | Domenico Vitale |
Director executivo criativo | Doug Raboy |
Director criativo | Emilie Olsson |
Director de arte | Clara Calvo-Sotelo |
Redator | Katie Redmond |
Production Manager | Fanny Vasseur |
Produtor executivo | Mike Paletta |
Planeador estratégico | Sam Joseph |
Diretor de Planejamento Estratégico | Enrico Gatti |
Account Manager | Vanessa Zanchi |
Account Manager | Sarah Kelleher |
Supervisor de conta | Kate Chapman |
Editor | Travis Gorzelsky |
Project Director | Melissa Cordaro |