Titulo | The Screen Jacket by Lenovo |
Agência | Ogilvy Paris |
Campanha | The Screen Jacket |
Anunciante | Lenovo |
Marca | Lenovo |
Data da primeira Transmissão/Publicação | 2015 / 12 |
Sector Empresarial | Computadores pessoais, PDAs e calculadoras |
História | What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. |
Tipo de Mídia | Product Design/Development |
Comprimento | |
Mercado | França |
Director executivo criativo | Baptiste Clinet |
Director criativo | Paul Krietmann |
Director de arte | Clara Noguier |
Redator | Olivier Le Lostec |
Head of Integrated Production | Antoine Bagot |
Integrated Producer | Marine Redon |
Integrated Producer | Ivan Pejcic |
Director de contas | Augustin Neuve Eglise |
Account Manager | Kevin Donati |
Produtora | Pavillon Noir |
Produtor | Ghislain de La Chaise |
Realizador | Alliocha Madeuf |
Realizador | Paul Lombard |
Realizador | David Hugonot |
Fotógrafo | Elise Gerosa |
Marketing Director Lenovo, Europe | Laurent La Rocca |