Lenovo - "The Screen Jacket by Lenovo"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, França

34597

Titulo	The Screen Jacket by Lenovo
Agência	Ogilvy Paris
Campanha	The Screen Jacket
Anunciante	Lenovo
Marca	Lenovo
Data da primeira Transmissão/Publicação	2015 / 12
Sector Empresarial	Computadores pessoais, PDAs e calculadoras
História	What good is a light-weight, sleek, tablet with an integrated projector that you can have on you to project whenever and wherever you want, if you don't have a screen or a white wall handy to project on to? So, to fully benefit from the new Lenovo tablet and project wherever you are, Ogilvy Paris went to work creating an entirely new accessory -- not a campaign-- but a functional, solution-oriented accessory to compliment the Lenovo tablet. Fondly coined the Screen Jacket, the Agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to.
Tipo de Mídia	Product Design/Development
Comprimento	86 seconds
Mercado	França
Director executivo criativo	Baptiste Clinet
Director criativo	Paul Krietmann
Director de arte	Clara Noguier
Redator	Olivier Le Lostec
Head of Integrated Production	Antoine Bagot
Integrated Producer	Marine Redon
Integrated Producer	Ivan Pejcic
Director de contas	Augustin Neuve Eglise
Account Manager	Kevin Donati
Produtora	Pavillon Noir
Produtor	Ghislain de La Chaise
Realizador	Alliocha Madeuf
Realizador	Paul Lombard
Realizador	David Hugonot
Fotógrafo	Elise Gerosa
Marketing Director Lenovo, Europe	Laurent La Rocca