Dove - "The Dove Love Your Curls Emojis"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, França

15864

Marca: Dove
País: França

Anunciante: Unilever

Titulo	The Dove Love Your Curls Emojis
Agência	Ogilvy Paris
Campanha	#loveyourcurls
Anunciante	Unilever
Marca	Dove
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Shampôs e amaciadores
História	Have you ever noticed there is no curly hair emoji? Emojis are the new social language, yet, straight hair remains the “one size fits all” hair type for women in the current Unicode emoji keyboard. This leaves curly hair women and girls unable to accurately express themselves when “speaking” in the increasingly common social language of emojis.  Dove Hair wants to create awareness of this under representation and provide a solution.  Introducing... the Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly hair women and girls everywhere. The Dove Love Your Curls Emojis will be available in the US for free download in the App Store and on Google Play for use across SMS Text Messaging Programs, email, and more. Love Your Curls, Emojis!
Tipo de Mídia	Applications
Mercado	França
Managing Diretor	Philip Heimann
Director executivo criativo	Baptiste Clinet
Head of Strategic Planning	Pauline Desforges
Director criativo	Juana O'Gorman
Director criativo	Beatrice Lassailly
Director de arte	France De Saint Steban
Redator	Jeremy Claud
Assistant Art Director	Charly Manceau
Global Business Partner	Diego Feldman
Director de contas	Aimée Betancourt
Supervisor de conta	Louise Rahman
Planeador estratégico	Rui Ferreira
Produtor	Florence Loshouarn
Art Buyer	Veronique Chalencon