Wrangler - "Humans"

FRED & FARID

FRED & FARID Global

9405

Titulo	Humans
Agência	FRED & FARID
Campanha	Flare - Wrangler
Anunciante	VF Corporation
Marca	Wrangler
Data da primeira Transmissão/Publicação	2008 / 7
Sector Empresarial	Vestuário
Legenda	We are animals
Filosofia	In todays society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. We Are Animals developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Tipo de Mídia	Televisão e Cinema
Comprimento	65 seconds
Mercado	Europe
Director executivo criativo	Farid Mokart
Realizador	Ryan McGinley
Supervisor de publicidade	Giorgio Presca
Equipa criativa	Baptiste Clinet
Equipa criativa	Perinne Durand
Equipa criativa	Nicolas Lautier
Equipa criativa	Julie Louison
Equipa criativa	Frederick Lung
Equipa criativa	Philippe Pinel
Editor	Yannis Rachid
Editor	Fredric Theodore
Produtor da agência	Robin Accard