Granada F.C. - "Make your Life Difficult"

Sra. Rushmore

Sra. Rushmore Madrid, Espanha

1987

Marca: Granada F.C.
País: Espanha

Anunciante: Granada F.C.

Titulo	Make your Life Difficult
Agência	Sra. Rushmore
Campanha	The Gang
Anunciante	Granada F.C.
Marca	Granada F.C.
Data da primeira Transmissão/Publicação	2016 / 5
Sector Empresarial	Equipamentos desportivos, eventos desportivos
Legenda	Eternal Struggle
História	There are days, and there are glory days!Being a supporter of Granada F.C. it’s not easy, it’s not for everybody.If you think that life is complicate, wait until you become a supporter of Granada F.C. and that is what we call: “Eternal Struggle!”
Filosofia	The campaign was made to capture new members to the historical Spanish football club “Granada F.C.”Granda is an old Club Spain form a very small village, that basically hasn’t win anything in their life.The only reason GranadaFC still have supporters is because of their love… and because they never take the easy road.
Problema	How to attrack new supporters to a club that never wins.
Resultado	The film gain a massive atetion in spanish Media, making a boost of new members. The film was talked in all the main newspapers in Spain: http://www.abc.es/deportes/futbol/abci-controvertida-campana-abonados-granada-201601261305_noticia.html http://www.marca.com/futbol/granada/2016/01/26/56a7bbb8268e3e3f448b4586.html
Tipo de Mídia	Viral
Comprimento	41 seconds
Realizador	Paco Cruz
Director de fotografia	Pablo Hernández
Produtor executivo	Matt Grousset
Produtor	Xoan Cornide
Chefe de produção	Xavi Ros
Director criativo	David Titos
Director criativo	Pablo Cattáneo
Director de arte	Pablo Vilar Pequeño
Redação	Sergio Riquelme-Jomoi
Director de arte	Guillermo Frank Cotando