Titulo | Warboard |
Agência | FCB Brasil |
Campanha | Warboard |
Anunciante | Estadao |
Marca | Estadao |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Jornais, revistas e livros |
História | Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time. |
Tipo de Mídia | Case Study |
Chief Creative Officer | Joanna Monteiro |
Director executivo criativo | Fabio Simoes |
Director criativo | Marco Monteiro |
Director criativo | André Pallú |
Director de arte | Carina Caye |
Redator | Pedro Furtado |
Redator | Sofia Calvit |
Executive Account Director | Elton Longhi |
Director de contas | Anna Sant'Anna |
Account Manager | Rafael Cardoso |
Executive Account Director | Karoline Araújo |
Project Manager | Suelen Mariano |
Creative technologist | Victor Hugo Odo |
Strategy/Planning | Marcia Neri |
Diretor de Estratégia | Bianca Reame |
Data Strategy Analyst | Isabella Esteves |