Suelen Mariano
Project Manager at Saigon Filmes
São Paulo, Brasil
TituloWarboard
Agência
Campanha Warboard
Anunciante Estadao
Marca Estadao
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Jornais, revistas e livros
História Estadão is a Brazilian newspaper that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time.
Tipo de Mídia Case Study
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Director de arte
Redator
Redator
Executive Account Director
Director de contas
Account Manager
Executive Account Director
Project Manager
Creative technologist
Strategy/Planning
Diretor de Estratégia
Data Strategy Analyst

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