Under Armour - "Under Armour Rugby"

WE ARE Pi

WE ARE Pi Amsterdam, Países Baixos

12387

Marca: Under Armour
País: Países Baixos

Anunciante: Under Armour

Titulo	Under Armour Rugby
Agência	WE ARE Pi
Campanha	Under Armour Rugby
Anunciante	Under Armour
Marca	Under Armour
Data da primeira Transmissão/Publicação	2015 / 8
Sector Empresarial	Vestuário, moda e calçado
História	The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers. As it passed down the Thames and under Tower Bridge, the mural - which originally showed the players in country colours - was ‘ripped’ to reveal the Armour baselayer. The creative demonstrates Under Armour's commitment to making all athletes better, regardless of nation or team represented.
Tipo de Mídia	Exterior
Director de publicidade	Christopher Carroll
Director de publicidade	Michael Taylor
Director de publicidade	Mairead Van Gils
Managing Diretor	Alex Bennett Grant
Managing Partner	Patrick Garvey
Director criativo	Barney Hobson
Director criativo	Rick Chant
Director de arte	Roberto Gabián González
Redator	Joao Valente
Diretor de Estratégia	Jessica Perri
Estrategista	Andrea Van Den Bos
Designer	Kaz Salemink
Producer	Kimia Farshidzad
Production Assistant	Ekaterina Golovkina
Project Manager	Ambar Surastri
Account Manager	Sam Speed
Produtora	Cinq Etoiles
Fotógrafo	Denis Rouvre
Guarda-roupa/estilista	Dan Blake
Make-Up Artist	Melodie Evrard
Model Making	Pascal Batteux
Producer	Charly Forin
Production Coordinator	Cathlène Vieira
Retocador digital	Julien Paris