Stabilo Boss Highlighter Pen - "The remarkable Bertha"

DDB Group Germany

DDB Group Germany Düsseldorf, Alemanha

3242

Titulo	The remarkable Bertha
Brief	The Stabilo Boss campaign is all about "highlighting" great women who've been sidelined by history. Now comes the radio version. The spots are brief evocations of apparently male achievements that made history. Shortly interrupted by a female voice, highlighting a woman's overlooked contribution.
Agência	DDB Group Germany
Campanha	Highlight The Remarkable 2.0
Anunciante	Stabilo
Marca	Stabilo Boss Highlighter Pen
Posted	Novembro 2019
Sector Empresarial	Papelaria e material de escritório (estacionário)
História	Everyone knows the phrase "Behind every great man is a great woman.".But what does it mean? That the man is always the hero and the woman his sidekick? The truth is, all too often women were upstaged, and their actions and successes not mentioned. Now is the time to rewrite history: with Stabilo Boss. By highlighting remarkable women and their stories.
Tipo de Mídia	Rádio
Comprimento	34 seconds
Chief Creative Officer	Dennis May
Director executivo criativo	Kristine Holzhausen
Director executivo criativo	Stefan Rehne
Senior Art Director	Vera Ickert
Redator	Teresa Berude
Managing Diretor	Mona Elobeid
Director de contas	Philipp Starck
Junior Account Manager	Malte Kraft
Produtor da agência	Lutz Brucher
Produtora	Studio Funk
Sound Editing	Timo Kockmeyer