Martin Joelsson
Designer at Is this it
Göteborg, Suécia
TituloThe E.V.A. Initiative
Agência
Campanha The E.V.A. Initiative
Anunciante Volvo
Marca Volvo
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Automóveis
História E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology.
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Mercado Reino Unido
Trilha sonora “Without You (feat. Kerry Leatham)”
Mais Informações https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign
Som
Campaign Manager
Redator
Redator
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Planeador estratégico
Planeador estratégico
Digital Strategist
Produtor
Executivo de contas
Executivo de contas
Web design
Artwork
Artwork
Supervisor de conta
Public Relations
Public Relations
Agência de Mídia
Produtora
Produtor executivo
Produtor executivo
Realizador
Director de fotografia
Produtor
Editor
Dancer
Colorização
Color Assist
VFX Supervisor
CG Artist
Online Artist
Online Studio
Color Producer
Post-production Producer
VFX Executive Producer
VFX PRODUCTION
VFX Producer
VFX Lead
Grade
Intérprete
Música
Publishing Rights
Produtor de som
Sound Design and Mix
CGI

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