Titulo | The E.V.A. Initiative |
Agência | Forsman & Bodenfors Göteborg |
Campanha | The E.V.A. Initiative |
Anunciante | Volvo |
Marca | Volvo |
Data da primeira Transmissão/Publicação | 2019 / 3 |
Sector Empresarial | Automóveis |
História | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Mercado | Reino Unido |
Trilha sonora | “Without You (feat. Kerry Leatham)” |
Mais Informações | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Som | Factory Studios |
Campaign Manager | Louise Ahlström |
Redator | Hampus Elfström |
Redator | Simon Lublin |
Redator | Jacob Nelson |
Director de arte | Karl Risenfors |
Director de arte | Leo Dahl |
Director de arte | Adam Ulvegärde |
Director de arte | Sophia Lindholm |
Planeador estratégico | Trine Keller-Andreasen |
Planeador estratégico | Daniel Sjöstrand |
Digital Strategist | Peter Gaudiano |
Produtor | Lena Sellman |
Executivo de contas | Katarina Klofsten |
Executivo de contas | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Supervisor de conta | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Agência de Mídia | Mindshare Sweden |
Produtora | NEW LAND Stockholm |
Produtor executivo | Erik Torell |
Produtor executivo | Therese Engberg |
Realizador | Laerke Herthoni |
Director de fotografia | Rasmus Videbaek |
Produtor | Joel Rostmark |
Editor | Johan Söderberg |
Dancer | Amy Gardner |
Colorização | Framestore |
Color Assist | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Online Studio | Chimney Pot |
Color Producer | Chris Anthony |
Post-production Producer | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
VFX Producer | Linda Öhlund |
VFX Lead | Filip Orrby |
Grade | Framestore |
Intérprete | Lapalux |
Música | Ninja Tune |
Publishing Rights | Just Isn't Music |
Produtor de som | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |