Audi - "Safety Code"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Suécia

6920

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Audi
País: Suécia

Anunciante: Audi

Titulo	Safety Code
Agência	Åkestam Holst /NoA
Campanha	Safety Code
Anunciante	Audi
Marca	Audi
Sector Empresarial	Automotor
História	Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution. Instead of asking drivers to stop using their phones or block the use of them while in the car, they are asking the world's website hosts to help out making the roads safer. The project is called Safety Code which is a free code snippet that can be used by anyone who has a website. By applying the code to their website’s scripts, the site analyses the visitors’ GPS-position to determine if they are driving. If they are at a speed over 20 km/h, the site will be blocked until the visitor confirm that they aren’t the driver of a vehicle in order to continue to surf the site.
Tipo de Mídia	Interatividade
Comprimento	65 seconds
Director criativo	Magnus Jakobsson
Director de arte	Michal Sitkiewicz
Director de arte	Eva Wallmark
Director de arte	Jeremy Phang
Redator	Rickard Beskow
Redator	Kalle Åkestam
Director de contas	Lina Engler
Account Manager	Jenny Strinnhed
Digital Producer	Johan Eklund
Planeador	Simon Stefansson
Produtor	Henrik Adenskog
Motion Design	Eskil Lundberg