Marcel Hartog
Director criativo at Joe Public Take-Away Advertising
Amsterdam, Países Baixos
TituloParking
Agência
Campanha Bigger Than It Is - Volkswagen Lupo
Anunciante Volkswagen
Marca Volkswagen
PostedDezembro 1999
Produto Lupo 3L
Sector Empresarial Automóveis pequenos e compactos
História A driver is parking a compact Lupo by Volkswagen into a very large parking spot. The process is takes a long time because the driver is cautiously parallel-parking the car: slowly backing up... slowly pulling forward... When he is finished, he looks at his parking job and is surprised by the amount of space around the car. The ad finishes with the text, "It feels bigger than it is."
Tipo de Mídia Televisão
Comprimento
Mercado Países Baixos
Director criativo
Redator
Director de arte
Produtor da agência
Realizador
Director de fotografia
Produtora

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