Titulo | Tramroulette |
Agência | TBWA\NEBOKO |
Campanha | Tramroulette |
Anunciante | Holland Casino |
Marca | Holland Casino |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Lotarias e jogos de sorte |
História | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
Tipo de Mídia | Exterior |
Comprimento | |
Mercado | França |
Director criativo | Bas Engels |
Director criativo | Sander Volleman |
Director de arte | Sander Volleman |
Director de arte | Bas Engels |
Redator | Bas Engels |
Redator | Sander Volleman |
Designer | Sophia Strydom |
Produtor da agência | Quintin Baker |
Produtora | Vidiboko |
Produtora | JC Decaux |
Realizador | Niels de Kuiper |
Fotógrafo | Pieter Colombijn |
Fotógrafo | Wouter Koomen |
Fotógrafo | Mink Pinster |
Fotógrafo | Danny Verduyn Lunel |
Editor | Frits-Jan Smit |
Som | Amp. Amsterdam |
Música | Darius Dante |
Supervisor de desing técnico | Robert Slot |
Supervisor de desing técnico | Gert-Jan Brookman |
Supervisor de desing técnico | Roderick Prince |
Account Manager | Jeroen Otten |
Account Manager | Joost Rombout |
Account Manager | Marco Kicken |
Account Manager | Liselotte Staal |