Partner & Executive Creative Director
at
Mischief
Greater New York City Area, Estados Unidos
| Titulo | In Real Life |
| Agência | BBDO New York |
| Campanha | In Real Life |
| Anunciante | Monica Lewinsky / Anti-Bullying |
| Marca | Monica Lewinsky / Anti-Bullying |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director de arte | Bianca Guimaraes |
| Realizador | Win Bates |
| Director assistente criativo | Roberto Danino |
| Redator | Roberto Danino |
| Director assistente criativo | Bianca Guimaraes |
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