Pedigree - "General Howe’s Dog"

BBDO New York

BBDO New York New York, Estados Unidos

Prêmios

108460

Marca: Pedigree
País: Estados Unidos

Anunciante: Mars, Inc.

Titulo	General Howe’s Dog
Agência	BBDO New York
Campanha	Pedigree Dog
Anunciante	Mars, Inc.
Marca	Pedigree
Data da primeira Transmissão/Publicação	2017 / 4
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
História	This doggy tale is based on a real-life historical incident. In 1777, at their height of the Revolutionary War, General George Washington and his troops are recovering from a crushing defeat at the hands of the British General Howe. A lost dog wanders behind their lines, and a glance at its collar reveals that the animal belongs to General Howe himself. While some of the troops have dark plans for the dog, Washington graciously returns the pet to Howe unharmed. Pedigree’s message: dogs bring out the good in us.
Tipo de Mídia	Viral
Comprimento	128 seconds
Chief Creative Officer	Greg Hahn
Director criativo	Banks Noel
Director criativo	Kevin Mulroy
Director executivo criativo	Greg Ketchum
Director executivo criativo	Tom Godici
Director de contas	Elizabeth Kelberg
Produtor executivo	Diane Hill
Director de contas	Sally Nathans
Creative Agency	BBDO New York
Executivo de contas	Michael Miles
Director assistente criativo	Bianca Guimaraes
Director assistente criativo	Head of Integrated Production
Planeador	Annemarie Norris
Planeador	Sean Stogner
Planning Director	Emily Rydin
Equipa criativa	Greg Gerstner
Empresa de design sonoro	Morgan Johnson
Compositor	Robert Miller
Mix	Evan Mangiamele
Audio Post Production	Heard City
Produção musical	Rani Vaz
Editor	Ben Jordan
Efeitos especiais	The Mill
Colorist	Tom Poole
Director de fotografia	Peter Deming
Realizador	Noam Murro
Produtora	Biscuit