Eduardo Balestra
Creative at adam&eveDDB
London, Reino Unido
TituloBad Parking 2
Agência
Campanha Bad Parking
Anunciante Daimler AG
Marca Smart
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis pequenos e compactos
Legenda If only every electric vehicle could help you park.
História It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Director executivo criativo
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