|Titulo||Bad Parking 2|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Automóveis pequenos e compactos|
|Legenda||If only every electric vehicle could help you park.|
|História||It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.|
|Tipo de Mídia||Imprensa e publicações|
|Chief Creative Officer||Till Diestel|
|Director executivo criativo||Siyamak Jung|
|Director criativo||Jeannette Bohné|
|Director criativo||Pedro Americo|
|Director de arte||Luis Paulo Gatti|
|Managing Diretor||Mark Hassan|
|Project Director||Anja Schwarzmann|
|Print Producer & Art Buyer||Betty Zschirnt|
|Produtora||Pflanz Produktionsservice (Berlin)|
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