Fred Levron
Global CCO at ---
New York, Estados Unidos
TituloFull Page Print Innovation - Front actual
Agência
Campanha Out & Proud
Anunciante The Times of India
Marca The Times of India
PostedNovembro 2019
Sector Empresarial Instituições, organizações não governamentais
História On September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society.
Tipo de Mídia Imprensa e publicações
Account Management
Account Management
Creatives
Creatives
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Production Company
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