Fred Levron
Global CCO at ---
New York, Estados Unidos
TituloTorture Tests
Agência
Campanha Torture Tests
Anunciante The Clorox Company
Marca Glad
Data da primeira Transmissão/Publicação 2018 / 2
Sector Empresarial Sacos de plástico e sacos de lixo
História FCB Chicago today launched a new video for Glad titled “Torture Tests” – the latest element in the agency’s “What’s Your Story” campaign – to promote one of Glad’s newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its “toughest trash bag ever,” the video illustrates the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo “torture:” airline travel luggage. Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.
Tipo de Mídia Viral
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