Titulo | Torture Tests |
Agência | FCB Chicago |
Campanha | Torture Tests |
Anunciante | The Clorox Company |
Marca | Glad |
Data da primeira Transmissão/Publicação | 2018 / 2 |
Sector Empresarial | Sacos de plástico e sacos de lixo |
História | FCB Chicago today launched a new video for Glad titled “Torture Tests” – the latest element in the agency’s “What’s Your Story” campaign – to promote one of Glad’s newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its “toughest trash bag ever,” the video illustrates the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo “torture:” airline travel luggage. Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash. |
Tipo de Mídia | Viral |
Comprimento | |
Director de publicidade | Jon Schlesinger |
Director de publicidade | Nick Higgins |
Director de publicidade | Jennifer Schneider |
Director de publicidade | Nick Montgomery |
Director de publicidade | Lauren Pitts |
Director de publicidade | Lehai Vu |
Director de publicidade | Boris Nurko |
Director de publicidade | Tricie Evans |
Produtora | Lord + Thomas |
Empresa de produção | Lord + Thomas |
Auditivo | Lord + Thomas |
Colorização | Lord + Thomas |
Chief Creative Officer | Liz Taylor |
Creative Partner | Fred Levron |
Director executivo criativo | Lisa Bright |
Director criativo | Dean Paradise |
Director criativo | Bruno Mazzotti |
Director criativo | Martin Serra |
Director de arte | Luis Sierra |
Director de arte | Franki Geib |
Redator | Kate Cullen |
Editor | Steve Immer |
Editor | Gus Spelman |
Colorist | Justin Orr |
Realizador | Ben Flaherty |
Director de fotografia | Bryce Drobny |
Director de fotografia | Matt Andersen |
Produtor executivo da agência | John Bleeden |
Produtor executivo da agência | Joe Tipre |
Diretor de Planejamento Estratégico | Mary Jo Corby |
Group Management Director | Cary Pierce |
Group Management Director | Alex Jokanovic |
Director de contas | Diana El-Chantaf |
Executivo de contas | Erin Hudec |