| Titulo | The Face of Litter |
| Agência | Ogilvy Hong Kong |
| Campanha | The Face of Litter |
| Anunciante | Hong Kong CleanUp |
| Marca | Hong Kong CleanUp |
| Data da primeira Transmissão/Publicação | 2015 / 4 |
| Sector Empresarial | Meio ambiente e ecologia |
| História | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Reed Collins |
| Director executivo criativo | Rafael Guida |
| Director criativo | Jim Fong |
| Head of Creative Technology | Craig Mason |
| Diretor dos Negócios | Viko Wong |
| Head of TV, Hogarth | Mikyung Kim |
| Redator | Momoko Yiu Senior |
| Director de arte | Joseph Wong |
| Produtor | Carey Pearson |
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