Titulo | The Face of Litter |
Agência | Ogilvy Hong Kong |
Campanha | The Face of Litter |
Anunciante | Hong Kong CleanUp |
Marca | Hong Kong CleanUp |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Meio ambiente e ecologia |
História | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
Tipo de Mídia | Exterior |
Comprimento | |
Chief Creative Officer | Reed Collins |
Director executivo criativo | Rafael Guida |
Director criativo | Jim Fong |
Head of Creative Technology | Craig Mason |
Diretor dos Negócios | Viko Wong |
Head of TV, Hogarth | Mikyung Kim |