| Titulo | Princess |
| Agência | Havas Montreal |
| Campanha | Playtime |
| Anunciante | Monster Factory |
| Marca | Monster Factory |
| Data da primeira Transmissão/Publicação | 2015 / 4 |
| Sector Empresarial | Outros |
| Legenda | Who's the real monster? |
| História | Throughout history monsters have been characterized as mindless horrors, terrifying all those around them. They live in swamps, lurk in in the shadows, scurry under the bed. The Monster Factory, however, breeds a different kind of monster. Those with real feelings, passions and idiosyncrasies. We wanted to stand up to the stereotype, and show these “monsters”as who they really are: best friends you can count on to always be by your side. No matter what. Havas Worldwide Canada and Someplace Nice create online film campaign for toy manufacturer, Monster Factory. The Monster Factory creates unique plush toys and collectibles for children and adults. Each monster has a unique personality and comes with a write-up of their character. These fun online films pose the question: “Who’s the real monster?”, as we get a glimpse of everyday playtime with kids and their Monster toys. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mais Informações | monsterfactory.net |
| Agency | Havas Montreal |
| Música/som | Pirate Toronto |
| Sound Director | Tom Eymundson |
| Realizador | Pete Henderson |
| Chief Creative Officer | Helen Pak |
| Colorist | Eric Whipp |
| Editor | Melanie Hider |
| Animation Effects - Executive Producer | Cathy Jefferies |
| Animação | Steve McArdle |
| Efeitos especiais | Topix |
| Produtor executivo | Chilo Fletcher |
| Empresa de produção | Stephanie Hickman |
| Produtor executivo | Estelle Weir |
| Cinematografia | Brett Van Dyke |
| Produtor de som | Colleen Murphy |
| Produtora | someplace nice |
| Produtor da agência | Francesca Marchese |
| Agency Assistant Producer | Hannah DeCelles |
| Designer de produção | Nancy Machel |
| Produtor de linha | Robbie MacNamara |
| Production Manager | Derek Modesto |
| Assistant Editor | Stefan Manz |
| assistant colorist | Alanna Humphreys |
| Efeitos especiais | Rob Del Ciancio |
| Som | Ian Boddy |
| Redator | Bill Shaefer |
| Empresa de produção | Saints Editorial |
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