Titulo | The 2 Euro T-Shirt - A Social Experiment |
Agência | BBDO Berlin |
Campanha | The 2 Euro T-Shirt - A Social Experiment |
Anunciante | Fashion Revolution |
Marca | Fashion Revolution |
Data da primeira Transmissão/Publicação | 2015 / 4 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? |
Tipo de Mídia | Promoções e eventos |
Comprimento | |
Chief Creative Officer | Wolfgang Schneider |
Group Creative Director | Jan Harbeck |
Director executivo criativo | Michael Schachtner |
Director de arte | Michail Paderin |
Director de arte | Jessica Witt |
Account Manager | Mike Kannowski |
Produtor executivo | Silke Rochow |
Print Producer | Cathrin Barbe |
Produtora | Unit9 Berlin |
Realizador | Robert Bader |
Director de fotografia | Alessandro Rovere |
Director de fotografia | Kevin Krefta |
Editor | Kevin Krefta |
Produtor executivo | Stefan Bader |