Mike Kannowski
Senior Digital Account Manager at BBDO Berlin
Berlin, Alemanha
TituloThe 2 Euro T-Shirt - A Social Experiment
Agência
Campanha The 2 Euro T-Shirt - A Social Experiment
Anunciante Fashion Revolution
Marca Fashion Revolution
Data da primeira Transmissão/Publicação 2015 / 4
Sector Empresarial Acções caridade, fundações, voluntariado
História The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros? 
Tipo de Mídia Promoções e eventos
Comprimento
Chief Creative Officer
Group Creative Director
Director executivo criativo
Director de arte
Director de arte
Account Manager
Produtor executivo
Print Producer
Produtora
Realizador
Director de fotografia
Director de fotografia
Editor
Produtor executivo

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