Sean Stogner
Engagement Strategy Director at Forsman & Bodenfors Göteborg
New York, Estados Unidos
TituloA 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s)
Agência
Campanha Snickers Live Ads
Anunciante Mars, Inc.
Marca Snickers
PostedNovembro 2017
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
História “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show.

The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a  cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything.
Tipo de Mídia Interatividade
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