Sean Stogner
Engagement Strategy Director at Forsman & Bodenfors Göteborg
New York, Estados Unidos
TituloSwitcheroo
Agência
Campanha Twitch
Anunciante Mars, Inc.
Marca Snickers
Data da primeira Transmissão/Publicação 2015 / 11
Sector Empresarial Barras doces
História Twitch is a great site where gamers broadcast themselves playing video games live. It’s a pretty ad-hostile environment. For Snickers, a top gamer agreed to deliberately make mistakes. Then, suddenly, the slim young guy transformed a fat old hippie with a beard. The viewers were aghast – until he ate a Snickers and went back to normal. Because, of course, you’re not you when you’re hungry. Even ad-allergic gamers loved the live stunt.
Tipo de Mídia Branded Content
Comprimento
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director criativo
Director assistente criativo
Redator
Director de arte
Director de arte
Produtor da agência
Produtor executivo
Produtor da agência
Supervisor de conta
Supervisor de conta
Supervisor de conta
Supervisor de conta
Executivo de contas
Planeador
Planeador
Planeador
Produtora
Produtor executivo
Produtor de linha
Realizador

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