Julia Millison
Music Producer at Arts and Sciences
New York, Estados Unidos
TituloDefy the Name
Titulo (língua original)#DefyTheName
Agência
Campanha Defy The Name
Anunciante Monica Lewinsky / Anti-Bullying
Marca Monica Lewinsky / Anti-Bullying
Data da primeira Transmissão/Publicação 2018 / 10
Sector Empresarial Acções caridade, fundações, voluntariado
História Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.
Tipo de Mídia Viral
Comprimento
Produtora
Audio Post Production
Realizador
Chief Creative Officer
Worldwide Chief Creative Officer
Director criativo
Director assistente criativo
Head of Integrated Production
Produtor executivo da agência
Agency TV Producer
Music Producer
Produtor executivo
Produtor executivo
Editor
Editor
Colorização
Colorist

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