Polestar 2 - "Goodbye combustion engine"

ACNE

ACNE London, Reino Unido

8663

Marca: Polestar 2
País: Suécia

Anunciante: Polestar

Titulo	Goodbye combustion engine
Agência	ACNE
Campanha	Goodbye combustion engine
Anunciante	Polestar
Marca	Polestar 2
Data da primeira Transmissão/Publicação	2019 / 12
Sector Empresarial	Automóveis médios
Legenda	Goodbye Normal
História	As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.
Filosofia	With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.
Resultado	As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.
Tipo de Mídia	Publicidade em jornais
Director executivo criativo	Johan Bello
Director de contas	Niclas Bergström
Account Manager	Daniella Dzijan
Creative Lead	David Aronson
Craft Lead	David Hammarström
Director de arte	Matilda Blomquist
Director de arte	Chris Hagberg
Redator	Rebecka Ståhl
Redator	Joakim Lingström
Final Art Work	Patrick Gullbert
Final Art Work	Henrik Åkerberg
Planeador estratégico	Matthew hearle
planner	Kristina Båth
Head of Marketing, Nordics	Nils Rylén