| Titulo | IKEA Responses |
| Agência | ACNE |
| Campanha | IKEA Responses |
| Anunciante | IKEA |
| Marca | Ikea |
| Data da primeira Transmissão/Publicação | 2018 / 6 |
| Sector Empresarial | Produtos para a casa e de manutenção |
| História | Ikea’s vision is that design function and quality should be for the many, not for a few. Wit this in mind, the brand saw an opportunity to react to events that were creating a buzz on social media. Via a large number of humorous posts that referred to topical headlines and happenings – always with Ikea's core values in mind – the brand engaged in an organic way with people in their preferred language and on their preferred platforms. |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Mais Informações | http://ikeareactive.space/ |
| Chief Creative Officer | Johan Bello |
| Director criativo | Morten Kjaer |
| Executivo de contas | Lovisa Friman Bendz |
| Director de arte | Tiago Pinho |
| Director de arte | Isaac Bonnier |
| Redator | Joel Lindblad |
| Fotógrafo | Anders Kylberg |
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