Johan Bello
Executive Creative Director at Acne
Stockholm, Suécia
TituloME WE
Agência
Campanha ME WE
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
História In IKEA's film for the launch of the 2019 IKEA catalogue, the brand turns to music to demonstrate a drama of everyday life – the battle between me-time and we-time. Doing so, the brand borrows a few tricks from the drama that stands above the rest, the tried and tested opera. By basing their film on Giuseppe Verdi’s famous canzone “La donna è mobile” from his opera Rigoletto and re-writing it to fit a rather more modern life scenario, the film adds both humor and charm to an otherwise tricky – and often dull – subject. During 90-seconds in IKEA’s world, we’re met by relatable everyday situations where different people go between me-time and we-time, while singing to the famous melody from the 1800s.
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Creative Director
Creative
Director de arte
Redator
Account Director
Directors
Assignment Leader
Creative
Assignor
Assignor

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