Titulo | The knotted gun billboard (Case Film) |
Agência | ACNE |
Campanha | The knotted gun billboard |
Anunciante | The Non-Violence Project |
Marca | Non-Violence |
Data da primeira Transmissão/Publicação | 2018 / 9 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Filosofia | Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central
square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the
campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made
via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform
into the iconic Non-Violence logo created by Carl Fredrik Reutersward. ACNE wanted to shed light on the
invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict
in a non-violent way while reminding passersby that programs initiatives are only made possible through
donations. |
Tipo de Mídia | Cartaz |
Comprimento | |
Director executivo criativo | Johan Bello |
Senior Creative | Tiago Pinho |
Senior Planner | Matthew hearle |
Equipa criativa | Joel Lindblad |
Equipa criativa | Mirian Tsujita |
Equipa criativa | Christian Karlsson |
Project Manager | Emma branting |
Produtor executivo | Niclas Bergström |
Director técnico | Svante Hellberg |
Client Manager | Zena Fialdini |
Animation & Motion | Origolab Studios |