Erik Bergqvist
Director executivo criativo at Acne
Stockholm, Suécia
TituloThe world has changed. Have you?
Agência
Campanha The world has changed. Have you?
Anunciante Telenor
Marca Telenor
Data da primeira Transmissão/Publicação 2019 / 8
Sector Empresarial Serviços de telecomunicações
Filosofia The company tackles attitudes about a range of online phenomena – from esports and influencers to online dating and online workspaces. The campaign features one of the world’s biggest esport stars Olof “Olofmeister” Keijber, Olympic gold medalist and Stanley Cup Winner Håkan Loob and Cajsa Wessberg – influencer, illustrator and model.
Problema There’s plenty of prejudice surrounding the screen time we spend each day. Prejudice that Swedish telco Telenor refuses to let slide. In their latest campaign, they challenge the ill-informed opinions that they believe stand in the way of maximising our full potential.
Tipo de Mídia Televisão
Comprimento
Realizador
Produtor executivo
Produtora
Director executivo criativo
Planning Director
Creative Lead
Redator
Director de arte
Final Art Work
Director de contas
Account Manager
Account Manager
Produtor executivo

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