Mélanie Colléou
Responsable e-RP at Orange
PARIS, França
TituloHumanity's First Queue
Agência
Campanha Humanity's First Queue
Anunciante Monoprix
Marca Monoprix
Data da primeira Transmissão/Publicação 2019 / 5
Sector Empresarial Grandes armazéns, supermercados
História Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
Tipo de Mídia Viral
Comprimento
Mercado Ucrânia
Produtora
Som
Pós produção
Produtora
Agência de Mídia Blue 449
Chief Creative Officer
Chief Creative Officer
Founder
Director de arte
Redator
Realizador
Managing Director/Head of Strategic Planning
Director assistente criativo
Director de contas
Account Manager
Agency TV Producer
Planeador estratégico
Head of Digital Strategy
Community Manager
Social Media Strategist
PR manager
Editor
Produtor
Production Manager
Assistant Director
Director de fotografia
Costume
Designer de produção
Make-Up Artist
Produtor de som
Produtor de som
Sound Engineer
Pós produção
Pós produção
Chief Executive Officer (CEO)
Deputy Managing Director
Senior Business Manager
Head of Brand Activation
Head of Marketing, Digital & Innovation
Brand & Image Director
Communications and Media Manager

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started