Henry de Czar - Paris
Produtor at HENRY
Paris, França
Titulo #OneBeautifulThought
Agência
Campanha Dove #OneBeautifulThought 2'20
Anunciante Unilever
Marca Dove
Data da primeira Transmissão/Publicação
Sector Empresarial Cosméticos, produtos de beleza e perfumes
História For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else. 
Filosofia The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we'd be the worst kind of bully. 
Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director criativo
Director criativo
Director criativo
Senior Copywriter
Senior Art Director
Planning
Planning
Planning
Planning
Produtor
Produtora
Director
Música
Supervisores da Agência
Agency Supervisor
Supervisores da Agência
Supervisores da Agência

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