Hot Wheels - "The Drive "

BBDO San Francisco

BBDO San Francisco San Francisco, Estados Unidos

9220

Titulo	The Drive
Agência	BBDO San Francisco
Campanha	Challenge Accepted
Anunciante	Mattel, Inc.
Marca	Hot Wheels
Data da primeira Transmissão/Publicação	2017 / 9
Sector Empresarial	Brinquedos e jogos
História	The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.
Tipo de Mídia	Viral
Comprimento	72 seconds
Chief Creative Officer	Matt Miller
Chief Creative Officer	David Lubars
Director criativo	Ben Einziger
Director de arte	Tu Phan
Director de arte	Page Kishiyama
Redator	Aaron Gough
Redator	Timothy White
Managing Diretor	Marc Burns
Group Account Director	Kim Fredkin
Management Supervisor	William Jones
Executivo de contas	Alexandra Hamill
Chief Strategist	Tim Millar
Director of Communication Strategy	Heidi Keel
Diretor de Estratégia	Jose Higuera
Produtor executivo	Patti Bott
Business Affairs	Danielle Ivicic
Produtora	Tool of N. America
Realizador	Erich Joiner
Música	Massive Music
Empresa de produção	No. 6 Post
Editor	Chan Hatcher
Colorist	Billy Hobson
Colorização	Shed
Sound Designer	Matt Miller
Empresa de design sonoro	Lime Studios
VFX Supervisor / 3D Lead Artist	Paul O'Shea