Rob graduated with a first from Oxford before working client side as part of Barclay’s Global Investment team. He subsequently joined BBH (five time Campaign’s Agency of the Year). Over a seven year period he led development on some of the agency’s multi-award winning campaign platforms including; ‘Dirt is Good’ for Persil (Unilever), KFC and Tango. Rob joined 18 Feet & Rising in 2011 as Head of Strategy. He pioneered the agency's 'prototyping' process whereby strategy and creative work in exact tandem. Rob takes a deep interest in effectiveness and in 2014, this work was acknowledged with an IPA Silver award.