| Titulo | Under the Influence |
| Agência | 180 Amsterdam |
| Campanha | Under the Influence |
| Anunciante | Moyee Coffee |
| Marca | Moyee Coffee |
| Data da primeira Transmissão/Publicação | 2015 / 3 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| História | The bold campaign has a simple premise: take a broad spectrum of Amsterdam’s cannabis smokers, invite them to taste-test Moyee coffee, and, while under the influence, document their eloquent and surprising responses. The result is a two-minute film, appropriately titled ‘Under the Influence’, which includes a glamorous older woman stating: “I equate coffee drinking with sex. And a horse.” and a young ‘hipster’ man, describing Moyee coffee as, “Round. Not triangular. But definitely wavy.” The film was shot in an interview style, using real people, by 180 Amsterdam, who is working with Moyee to build its FairChain brand through radical and provocative activations. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director de publicidade | Guido van Staveren van Dijk |
| Director de publicidade | John Weich |
| Chief Creative Officer | Al Moseley |
| Director criativo | Martin Beswick |
| Director de arte | Stéphane Lecoq |
| Realizador | Tobias Pekelharing |
| Audio Post Production | Wave Amsterdam |
| Pós-produção | MPC Amsterdam |
| Produtor executivo | Daphne Story |
| Account Manager | Dan Colgan |
| Redator | Ben Langeveld |
| Director de arte | Ingmar Larsen |
| Produtor | Claire Ford |