Andrew Sommerville
VFX Executive Producer at Rattling Stick
Chicago, Estados Unidos
TituloGive Extra, Get Extra Campaign
Agência
Campanha Give Extra, Get Extra
Anunciante Wm Wrigley Jr. Co.
Marca Extra
Data da primeira Transmissão/Publicação 2015 / 10
Sector Empresarial Pastilhas elásticas
História How can a company create a long-lasting relationship with its consumers? Tug at their heartstrings. Extra gum launched a multi-phase love story campaign that began with the video love story of Sarah and Juan, who met over a shared piece of gum. Set to a cover version of the classic “Can’t Help Falling in Love,” the story went viral. Immediately after, the brand actively engaged consumers by turning their stories into art displayed in an interactive gallery. Once the world fell in love with the campaign, Extra documented the love story of a real couple – climaxing with a tear-jerking wedding proposal.
Tipo de Mídia Case Study
Comprimento
Trilha sonora Music: "Can't Help Falling in Love." Vocals: Haley Reinhart Piano: Casey Abrams
Produtora
Director executivo criativo
Director criativo
Director de arte
Director de arte
Director de arte
Redator
Redator
Redator
Produtor executivo
Director de contas
Realizador
Produtor executivo
Producer
Efeitos especiais The Mill
Colorist
Producer
Som
Managing Diretor
Managing Diretor
Clean up
Digital Project Manager
Assistant Director
Group Brand Director
Digital Strategy Director
Color Assist
Director de tráfego
Designer
2D Artist
2D Artist
Chefe de produção
Production Coordinator
Record Label ole Media Management L.P.
Audio Post Producer
Audio Post
Production Services

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