Natalie Jacobson
Producer at Stink TV
Chicago, Estados Unidos
TituloDiesel Haute Couture FW18
BriefThe film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Agência
Campanha Ha̶u̶te Couture FW18
Anunciante Diesel
Marca Diesel
Data da primeira Transmissão/Publicação
Sector Empresarial Vestuário, moda e calçado
História This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Tipo de Mídia Viral
Comprimento
Pós produção
Produtora
Global Chief Creative Officer
Chief Executive Officer (CEO)
Chief Creative Officer
Director criativo
Director criativo
Director assistente criativo
Redator
Director de arte
Redator
Head Of Planning
Planeador estratégico
Chefe de produção
Produtor
Art Buyer
Designer
Client Services Director
Client Services Director
Supervisor de conta
Head of Social Media
Social Media Manager
Realizador
Produtor executivo
Producer
Director de fotografia
Fotógrafo
Editor
Colorização
Colorist
Pós produção
Música
Music Supervision

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