|Titulo||Diesel Haute Couture FW18|
|Brief||The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.|
|Campanha||Ha̶u̶te Couture FW18|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Vestuário, moda e calçado|
|História||This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.|
|Tipo de Mídia||Viral|
|Pós produção||MPC LDN|
|Global Chief Creative Officer||Bruno Bertelli|
|Chief Executive Officer (CEO)||Bruno Bertelli|
|Chief Creative Officer||Cristiana Boccassini|
|Director criativo||Thiago Cruz|
|Director criativo||Mihnea Gheorghiu|
|Director assistente criativo||Simone Di Laus|
|Director de arte||Alex Eftimie|
|Redator||Anton Michael Kuerschner|
|Head Of Planning||Bela Ziemann|
|Planeador estratégico||Monica Radulescu|
|Chefe de produção||Francesca Zazzera|
|Art Buyer||Caterina Collesano|
|Client Services Director||Eleni Charakleia|
|Client Services Director||Barbara Pusca|
|Supervisor de conta||Filippo D’Andrea|
|Head of Social Media||Stefano Perazzo|
|Social Media Manager||Doina Tatu|
|Produtor executivo||Blake Powell|
|Director de fotografia||Christophe Collette|
|Colorização||The Mill, New York|
|Pós produção||Ryan Hancocks|
|Music Supervision||Michael Bertoldini|
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