Kate Howe

Kate Howe

Executive director at MSQ
London, Reino Unido

Sumário

Executive Director Creative, Commerce and Customer Experience Dentsu Aegis Network UK&I

Kate is a highly respected business leader with 25 years’ experience and knowledge gleaned from working both agency and client-side. Her client experience includes roles as Marketing Director for Burger King and the Board CMO at Gala Coral Group.

Her agency management roles include MD at Leo Burnett, Nitro and AMV BBDO and the Regional President of Europe at Draftfcb.

Drawn by its entrepreneurial and distinctive culture, Kate joined gyro in 2014 and led the UK division of the full-service B2B agency until 2018 when she was named Chief Growth Officer for Dentsu Aegis Network UK & Ireland. She remains Chair of gyro UK.

Sector Experience

Positions

executive director
MSQ
Reino Unido
January 2020 - Present (5 months)
Chief Growth Officer
London, Reino Unido
June 2018 - Present (2 years)
My role spans new business, internal and external comms and marketing.
Chaiman
London, Reino Unido
2018 - Present (2 years 5 months)
2766 Hobhood

Hobhood

MARCA:
Franke
AGÊNCIA:
Gyro
2045 Shower

Shower

MARCA:
Franke
AGÊNCIA:
Gyro
1920 Food

Food

MARCA:
Franke
AGÊNCIA:
Gyro
2184 Sink

Sink

MARCA:
Franke
AGÊNCIA:
Gyro
2379 Oven

Oven

MARCA:
Franke
AGÊNCIA:
Gyro
Exec Director, Creative, UX and Commerce
London, Reino Unido
June 2019 - December 2019 (6 months)
Responsible for our Creative, Content, CX and commerce brands including McGarry Bowen, gyro, B2B International, Isobar, John Brown, BJL and Whitespace, building synergies and leveraging our network to help our clients keep, win and grow their best customers
CEO
London, Reino Unido
2014 - 2018 (4 years)
I joined this PE backed micro-network with the desire to do something more entrepreneurial. B2B marketing is becoming more sophisticated and higher on the agendas of management boards. I saw a gap in the market where I could use my experience of operating at C-Suite level with clients internationally to create a B2B agency with a real point of difference.

Our UK clients include Vodafone, HP Inc, Workplace by Facebook, Workday, Jones Lang Lasalle, and JLR.
See less
2766 Hobhood

Hobhood

MARCA:
Franke
AGÊNCIA:
Gyro
2045 Shower

Shower

MARCA:
Franke
AGÊNCIA:
Gyro
1920 Food

Food

MARCA:
Franke
AGÊNCIA:
Gyro
2184 Sink

Sink

MARCA:
Franke
AGÊNCIA:
Gyro
2379 Oven

Oven

MARCA:
Franke
AGÊNCIA:
Gyro
President, Europe & UK
London, Reino Unido
2009 - 2013 (4 years)
Draftfcb

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society.

I joined Draftfcb, part of the global FCB network and one of the few fully integrated agencies of its type in the world, as President of the London agency, leading successful pitches for Beiersdorf's global account, Coca-Cola 2012 global Olympic Shopper pogramme, TD Waterhouse and LLoyds Pharmacy among others. I then stepped up to become Regional President, Europe, joining the global board and responsible for 12 wholly owned and 25 part-owned/affiliate agencies in the region, working closely with international clients such as Mondelez, Beiersdorf and Celesio
Managing Director
Nitro Ltd
Reino Unido
2008 - 2009 (1 year)
Nitro was a predominantly digital integrated marketing agency, with Volvo, Foot Locker Europe, Mars and RBS as lead clients. Over 12 months I hired a new senior management team, merged the three previously acquired agencies to create one bottom line, raised the agency profile with key intermediaries and journalists and oversaw £3.5m of new business income as well as personally leading and driving the growth of three key client accounts.
Group Marketing Director
Gala Coral Group
Reino Unido
2004 - 2008 (4 years)
I joined private-equity backed Gala Group as board level Marketing Director, becoming Group Marketing Director when the company merged with Coral Eurobet to form the $4.2bn Gala Coral Group in 2005, running multi-channel campaigns across land-based and e-commerce estates of our three primary brands.

This included wholescale re-branding Gala Bingo and Gala Casino, launching a partnership with Nectar, building a substantial in-house data analytics capability, all group PR responsibilities and the launches of interactive TV channel Gala TV and gaming site galabingo.com as well as working closely with the trade a regulatory bodies.
Board Director
London, Reino Unido
2003 - 2004 (1 year)
AMV BBDO work with 80 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. Whatever the challenge, AMV shape their solution accordingly and use whichever media forms are the best to achieve the objective – digital, experiential, print or broadcast.... See more
Client Services Director to MD
London, Reino Unido
1997 - 2002 (5 years)
Account Director
DMB&B
Reino Unido
1995 - 1997 (2 years)

Employment Duration2 yrs
LocationLondon, United Kingdom

Educação

BA Business Studies

1986 - 1990 (4 years)

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