Titulo | #LikeAGirl (print) |
Agência | Leo Burnett Chicago |
Campanha | Rewrite the Rules |
Anunciante | Procter & Gamble |
Marca | Always |
Data da primeira Transmissão/Publicação | 2014 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
História | Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. |
Tipo de Mídia | Case Study |
Comprimento | |
Chief Creative Officer | Judy John |
Director criativo | Judy John |
Director criativo | Becky Swanson |
Director criativo | Milos Obradovic |
Redator | AJ Hassan |
Redator | Angel Capobianco |
Director de arte | Hmi Hmi Gibbs |
Director de arte | Nick Bygraves |
Produtor da agência | Adine Becker |
Realizador | Lauren Greenfield |
Produtora | Chelsea Pictures |
Editor | Kathryn Hempel |
Empresa de produção | Cutters |
Brand Planner | Karuna Rawal |
Brand Planner | Anna Coscia |
Brand Planner | Rachel Darville |
Account Lead | Annette Sally |
Account Manager | Heidi Philip |
Account Manager | Gaia Gilardini |
Account Manager | Sandy Kolkey |
Account Manager | Lisa Bamber |
Account Manager | Susan Lulich |
Account Manager | Shaina Holts |
Account Manager | Matteo Carcassola |
Participation Director | Jake Bruene |
Agência de Mídia | SMG - Showtime Marketing Group, LLC. |
PR Agency | MSL Group |
Digital Planner | Laura Jones |