Santander - "Keep On, Keeping On"

WCRS

WCRS London, Reino Unido

7039

Marca: Santander
País: Reino Unido

Titulo	Keep On, Keeping On
Agência	WCRS
Campanha	Keep On, Keeping On
Marca	Santander
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	simple, personal, fair
História	‘Keep On, Keeping On’ puts the customer at the heart of this fully integrated campaign,which demonstrates how Santander’s brand philosophy – Simple, Personal, Fair –effortlessly fits in with people’s everyday lives, and is the keystone toSantander’s strategy and campaign messaging.
Filosofia	In this new series of light-hearted commercials, we see how different customerscontinue to earn everyday value, without changing their behaviour; don’t changeyour life, change your bank! Utilising press, poster, TV and digital, the campaign celebrates the little things we allenjoy doing, from the ordinary to the unusual. As well as Santander’s‘ambassadors’ Jenson Button, Rory McIlroy and Jessica Ennis-Hill, thecommercials feature prize gardeners, failed bakers and intrepid explorers. This is a relevant, entertaining and engaging campaign that demonstrates Santander’songoing commitment to ‘keep on’ delivering value to its customers 24/7.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Trilha sonora	CORD
Account Management	Archie Tollast
Account Management	Pumie Msengana
Account Management	Jorge de Federico
Planning	Erminia Blackden
Planning	John Crowther
Produtora	Moxie
Realizador	Neil Gorringe
Producer	Jess Ensor
Editor	James Rosen
Post & Audio production	Gramercy Park studios
Post producer	Annika Gustavsson
Colourist	Ben Rogers
2D artist	Eileen Chan
Sound Engineer	Zak Kurtha
Música	CORD