Josh Deitel
Digital Producer at Deutsch NY
New York, Estados Unidos
Titulo56 Parts. Best as One (A1)
Agência
Campanha 56 Parts. Best as One
Anunciante Jägermeister
Marca Jägermeister
Data da primeira Transmissão/Publicação 2015 / 3
História Jägermeister, the legendary German liqueur imported by Sidney Frank Importing Company, Inc., announced today the launch of their nationwide “56 Parts. Best as One” campaign.Eager to display a side rarely seen, Jägermeister has tappedNY-basedad Agency Deutsch to create a campaign that focuses on Jägermeister’s rich heritage, 56 premium ingredients sourced from all over the world and the brand’s complex production process in a unique and unexpected way. The favorite shot of millions and iconic brand is inviting consumers to explore more than the mystery and lure that typically surrounds Jägermeister. 
Filosofia Jägermeister and Deutsch NY engaged with three illustrators with the same level of passion for craft.
Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique wooden works-of-art stemming from the brands three pillars – heritage, ingredients and process – forming the base for the campaign.
Each art piece is meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and painted wooden parts — fashioned together like a puzzle. Together, they tell a story about Jägermeister’s heritage, ingredients and process.
The final pieces of artwork was then photographed for use in the campaign (out-of-home, painted wallscapes, rich media, print, mobile and social media) – They weighed up to 250 lbs. and measured upwards of 60”x46.”
Made from 56 harmoniously balanced roots, fruits, herbs and spices, sourced from all over the world, Jägermeister is one of the most well-fashioned drinks out there. The 80-year-old recipe is kept under lock and key in Germany, where only two people have a key.
Launching nationwide the “56 Parts. Best as One” campaign is as well-crafted as the ingredients inside the bottle. 
 
Campaign Executions: Heritage, Ingredients and Process
Heritage: Speaks to Jägermeister’s 80-year history, the legend of St. Hubertus and the importance of the stag. This was shown through an initial hand-rendered, pen-and-ink illustration, created by Yeahhh! Studios.
Ingredients: There are 56. Most are known. Some are not. The ingredients are sourced from all over the world. Olivia Knapp, with her extremely old-school “dot and lozenge” technique, originally used by 16th century masters, illustrated the art piece. This piece took four weeks to complete.
Process: The oak barrels, maceration, aging and distillation process.DKNG used a combination of techniques when creating their illustrations, including fine art, graphic design and typography. 
Tipo de Mídia Imprensa e publicações
Design & Typography
Design & Typography
Interactive Design Director
Designer multimédia
Experience Design
Art Buyer
Director of Creative Operations
Senior Studio Artist
Retouching
Director of Integrated Production
Director of Digital Production
Digital Producer
Digital Producer
Digital Developer
Senior Motion Designer
Motion Design
Motion Design
Director de fotografia
Produtor
Print Producer
Editor
Editor
Asstant Editor
Senior Project Manager
Produtora
Fotógrafo
Fotógrafo
Photo Assistant
Photo Assistant
Digital Tech
Fabrication Company
Artist
Artist
Artist
EVP, Group Account Director
Director de contas
Director de contas

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