Jill Byrne
Marketing Director at Rothco | Accenture Interactive
Dublin 7, Irlanda
Titulo10 | The Book That Grew
BriefGrass was used to grow a book. A book containing 10 tangible lessons and 10 pieces of practical advice designed to help farmers maximise sustainability and increase profitability. The medium truly was the message: the book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. When grass is managed correctly, it can work wonders.
Agência
Campanha Roots
Anunciante Allied Irish Bank
Marca AIB
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História We used grass to grow a book. A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability. These 10 steps enable farmers to achieve a ‘perfect’ 10 rotations of grass grazing per year, and produce 10 tonnes of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm. in this instance, the medium truly was the message: our book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Tipo de Mídia Case Study
Comprimento
Redator
Director de arte
Design Director
Designer
Director criativo
Director criativo
Director executivo criativo
Produtor executivo
Production Assistant
Public Relations
Director de contas
Diretor dos Negócios
Project Director
Chief Executive Officer (CEO)
Other
Director / DOP / Editor
Photographer & Artist
Letterpress Printer & Book Binder
Print Production Company

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