|Titulo||10 | The Book That Grew|
|Brief||Grass was used to grow a book. A book containing 10 tangible lessons and 10 pieces of practical advice designed to help farmers maximise sustainability and increase profitability. The medium truly was the message: the book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. When grass is managed correctly, it can work wonders.|
|Agência||Rothco, part of Accenture Interactive|
|Anunciante||Allied Irish Bank|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Serviços bancários, investimentos, corretores de bolsa|
|História||We used grass to grow a book. A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability. These 10 steps enable farmers to achieve a ‘perfect’ 10 rotations of grass grazing per year, and produce 10 tonnes of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm. in this instance, the medium truly was the message: our book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.|
|Tipo de Mídia||Case Study|
|Director de arte||Fabiano Dalmacio|
|Design Director||Shane O’Riordan|
|Director criativo||Emma Sharkey|
|Director criativo||Ray Swan|
|Director executivo criativo||Alan Kelly|
|Produtor executivo||Al Byrnes|
|Production Assistant||Siobhan Coakley|
|Public Relations||Jill Byrne|
|Director de contas||Alan McQuaid|
|Diretor dos Negócios||Jimi McGrath|
|Project Director||Irene Sharkey|
|Chief Executive Officer (CEO)||Patrick Hickey|
|Other||Rothco, part of Accenture Interactive|
|Director / DOP / Editor||Jake Viramontez|
|Photographer & Artist||Diana Scherer|
|Letterpress Printer & Book Binder||Jamie Murphy|
|Print Production Company||The Salvage Press|
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