|Brief||When JFK was assassinated in 1963 he was on his way to give an important speech at the Dallas Trade Mart. Now, 100 years after his birth, he finally gets to make it. The Dallas Trade Mart Speech is a world first: an AI audio speech based on data from hundreds of archive recordings of JFK speeches.The technique involves splicing together tiny phonetic fragments of speech, around 250,000 individual segments, to allow JFK to finally deliver the best speech never heard. The Times: Find your voice. JFK's assassination in 1963 prevented him from giving a speech at the Dallas Trade Mart. One hundred years after his birth, sound technology gave JFK back his voice, enabling him to deliver the talk after all. Using AI, the speech was based on data from hundreds of archive recordings of JFK speeches, and involved splicing together thousands of tiny segments.|
|Agência||Rothco, part of Accenture Interactive|
|Anunciante||The times\News UK & Ireland|
|Marca||The times\News UK & Ireland|
|Sector Empresarial||Jornais, revistas e livros|
|História||When JFK was assassinated on 22/11/63 he was on his way to give an important speech at the Dallas Trade Mart. Now, 100 years after his birth, he finally gets to make it. The Dallas Trade Mart Speech is a world first, an AI audio speech made completely out of data from hundreds of archive recordings of old JFK speeches.This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration to allow JFK to finally deliver the best speech never heard.|
|Tipo de Mídia||Viral|
|Agency Producer||Al Byrnes|
|Director executivo criativo||Alan Kelly|
|Equipa criativa||Alan Kelly|
|Equipa criativa||Ste Rogers|
|Director of Marketing||Jill Byrne|
|Operations Director||Sally Oldfield|
|Post House||Piranha Bar|
|Sound||Will Farrell @ Screen Scene|
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